There are a few useful tricks we regularly use to market new holiday home sites. Invosoft recently blogged about holiday home SEO and the importance of having your own web presence. However, there are a few specific tricks I have learnt since then that I’d like to bring to your attention.

Get your past guests to write reviews

These could be on your website but are far more effective on popular travel sites like travelpod.com and ivebeenthere.co.uk. Both sites are really popular, ranked heavily in the search engines and let the reviewer leave live links in back to your site.

Sign up for Flipkey.com 

Not only do they have a great review service which allows you to send out review reminders to all your past guests, you get a listing on both FlipKey and TripAdvisor! (the FlipKey page has a link back but the TripAdvisor page doesn’t). There are also a host of cool widgets you can use to promote your listing and reviews (like the one on the right).  The only drawback is it’s a paid for service. However, at a current $1.99/month until December, it’s worth a shot – you never know, you may get a few extra enquiries!

Thanks to Tom Henry of YouPR - journalist-inspired public relations for contributing to this article. 

Invosoft do not exclusively build holiday home websites. Recently, we developed Rehab4Life.co.uk, a site dedicated to helping those suffering from traumatic brain injury.

Rehab4life are two Preston solicitors, Andrew Lindsay and David Smith, who have brain injured children themselves. They have launched this pioneering scheme to maximise the recovery chances of brain injured adult and child victims of no fault accidents. Andrew’s daughter Tracy, 26, has quadriplegic cerebral palsy and can only move her right arm. David’s son Peter, 20, was diagnosed with cerebral palsy at four months and was later found to have autism.

Cerebral palsy was prominent in the news this week because of the very sad news of the death David Cameron’s son, Ivan.

Andrew and David have won millions for clients over the years, but were concerned that not enough was being done for traumatic brain injury patients between injury and final settlement and so launched this scheme to increase the access to quality rehabilitation.

We are very proud of this site, not only because it’s a great cause but because we have worked hard to include some great functionality. As well as using the Invosoft Content Management System, there is a custom-built document and case management system helping the referral process behind the scenes. Partner law firms who sign-up to the rehab4life scheme can login and submit new cases for review and then manage their cases throughout the rehabilitation process.

You can keep up to date on Rehab4Life by reading Andrew's blog here.